Paid SearchMarketing.

Struggling to find PPC experts who really understand your business our world-class marketers would love to help.

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Keyword Research and Selection

  • Identify high-performing keywords relevant to your business.
  • Use tools like Google Keyword Planner, SEMrush, or Ahrefs for in-depth keyword analysis.
  • Consider long-tail keywords for more specific targeting and often lower CPCs.

Ad Copy Creation

  • Craft compelling and relevant ad copy that includes targeted keywords.
  • Highlight unique selling propositions (USPs) and strong calls to action (CTAs).
  • A/B test different versions of ad copy to optimize performance.

Campaign Structure

  • Organize campaigns and ad groups logically to align with your business goals and target audience.
  • Ensure a clear structure that allows for easy management and optimization.
  • Use segmentation to target specific demographics, locations, or devices.
Our process

How we work to help your business grow

Paid search management involves overseeing and optimizing pay-per-click (PPC) advertising campaigns on search engines like Google and Bing. This includes keyword research, ad copy creation, bid management, and performance analysis to maximize return on investment (ROI).

Keyword research is crucial because it helps identify the terms and phrases your potential customers are using to find products or services like yours. Selecting the right keywords ensures your ads are shown to the most relevant audience, increasing the likelihood of clicks and conversions.

Effective ad copy should be clear, relevant, and compelling. It should include targeted keywords, highlight your unique selling propositions (USPs), and feature a strong call to action (CTA). A/B testing different versions of ad copy can help determine which performs best.

A well-structured campaign is organized into logical categories that align with your business goals and target audience. This usually involves segmenting campaigns by product or service categories, and further dividing them into ad groups based on specific themes or keywords. This structure allows for better management and optimization.